During the month of April, the earth’s landscape begins to unthaw and awaken from its long winter’s nap. Maybe Earth Day’s creation had everything to do with investing in our planet, but
something to do with this seasonal re-emergence, too. And maybe, it’s this concept that puts eco-branding in the current limelight.
As a consumer of many things, I can attest that eco-branding is a marketing approach implemented by brand creators and strategists to align products and services with environmental relatability. But there’s truth in this approach. When you see phrases like environmentally friendly, eco-friendly, recyclable, etc., it’s a marketer’s way of saying a brand cares. Phrases like these are accompanied by aesthetic wrappings dressed in minimalism, understated elegance, and monochromatic color palettes, too.
On another recent design field trip, I took myself to one of my favorite consumer cornerstones in search of eco-conscious products. A trendsetter in its own right, Target stocks its shelves with a plethora of items that fit the bill: muted product labels of Native deodorant wrapped in fully compostable or recycle-friendly packages; home cleaning solution bottles made reusable when paired with a gel-based solution; diapers made with earth-friendly products; and even a BBQ’s beloved plates and cutlery, like those by Gezond, are made to be returned to the earth after use.
As a graphic designer and consumer of the world around me, I appreciate this movement devoted to both doing and being better. We have one earth and while its gifts appear limitless, this simply isn’t the case. I do what I can personally and professionally to honor the planet I call home. And when your business pays tribute, you’re displaying your truth.
About Bluefish Designs
Bluefish Designs helps passionate entrepreneurs, who value community, inclusivity, sustainability and kindness, and are looking to give their endeavor a visual voice. Our portfolio of services includes, logo design and branding, digital graphics and website design. Learn more at BluefishDesign.com.