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Fortissimo Design Process

Nearly a year ago, a client approached me with a project to create a logo for a new dueling piano bar destined to liven the streets of the Mile High City. From the moment I heard about Fortissimo Dueling Pianos, an Instagram-worthy cocktail lounge enlivened by animated humor and musical merriment keyed by crowd-pleasing pianists, I knew in an instant I simply had to be a part of this project.

Taking stock of the future establishment’s vibrancy and chic mix of metro speakeasy with a modern twist, I embraced the invitation to lose myself in the magical haze of digital creation. The end result: A spirited logo I can be proud of and a legacy built on visual branding, including web graphics and icons, grand opening signs, structural outdoor signs, menus, flyers and on-going social media impressions. And as if the assignment couldn’t get better, my designs are now displayed in the heart of Downtown Denver.

My Process to Creation

How do our designs go from concept to creation? I simply follow my course of intake, research and creation. During the intake phase of any project, it’s essential to understand a potential client’s goals and vision - where are they going, where have they been and what do they want to achieve. Once we’re on the same page, it’s time for me to get to work by brainstorming, sketching and designing. Open and honest client feedback always takes me to step No. 3 of my process for its this exchange that gets us where we’re going. And once we arrive at the final design, a client’s vision becomes reality.

The ability to create is, for me, one of life’s greatest treasures.

About Bluefish Designs

Bluefish Designs helps passionate entrepreneurs, who value community, inclusivity, sustainability and kindness, and are looking to give their endeavor a visual voice. Our portfolio of services includes, logo design and branding, digital graphics and website design. Learn more at

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